Thanks to advances in HTML and CSS, the requirements for a responsive web design have gotten a lot easier. A poorly designed website can be virtually impossible to read on a smartphone. Remember, in today’s mobile world, your site is only a click away from a valued reader, anywhere, night or day. Readers should be able to peruse your site without having to zoom into the content. In other words, the content on the page is formatted in such a way that it can respond to the size of the display device and reorganize itself for maximum readability. The new term for this type of functionality is Responsive Web Design. That means that your content must fit screens with small real estate and have readable font sizes. The modern website must also be viewable on today’s mobile devices. ![]() Share buttons make it easy for visitors to your content to share it with other friends. ![]() Your site must be interactive and easily shareable on today social media sites like Facebook, Twitter, and Tumblr. It’s not enough anymore to have a “brochure site” or graphics heavy site driven by Adobe Flash. To build brand loyalty with fans, authors need to reinvent their websites. This “synergy” has already been leveraged by television and movies, which have used the Web to build interest and loyalty in their brand. Videos, animations, and apps can enrich the reading experience for novels and nonfiction. Readers can be engaged in new and inventive ways. ![]() The message of your story can be easily enhanced with supplemental information that evolves digitally over time. Unlike a paperback, when your writing is viewed on a tablet, smartphone, or e-reader, your website is only one click away. Author’s websites are taking on greater significance as readers move more and more of their reading to tablets and phones. The official website of Kent Lester has been redesigned to take full advantage of social networking and social media.
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